KISI-Uganda: Mixed Feelings

Have you ever felt like you succeeded and failed at the same time?

Mariah: How was your program?
Me: It went sooooo well!
Mariah: Oh really? Did a lot of members come?

Me: No, maybe 25% of them.
Mariah: Ok did it go on time?
Me: No it started like two hours late... and ran there hours over..
Mariah: Ok.

Me: And then it rained... Oh I guess it didn't go so well...

Yet somehow I still feel good about our seminar. We have been working on a brand development program for the Sacco and some select pilot program VSLG groups. We found branding to be applicable in building a tangible legitimized entity for the Sacco in the community, and a means to relate branding to reputation building - which is applicable to the Sacco, and the members in their individual businesses. There has been skepticism that Marusacco is a real thing and a long term cooperative, haunted by a cooperative that previously existed at their location. The reputation building was directed to empower members in their ownership in the co-op and their responsibility to fulfil their roles and responsibilities (like repaying loans on time - which has been atrocious!)

Overall there were program delays and challenges, but lots of discussion of the next steps. I am proud of the management and members who have really embraced this idea of branding and identity, I hope their enthusiasm will spread the support to all 250+ members. A training is being organized just for management about their roles and responsibilities. Also many members (jealous of the pilot shirts) are eager to join the branding program and come to represent Marusacco. It will take time though. We have set requirements to join the brand program, which include improving loan repayment rates over time. Some of the requirements may be strict, but Marusacco has a reputation to uphold now!