Showing posts with label Brand. Show all posts
Showing posts with label Brand. Show all posts

Tuesday, August 16, 2011

Simply Stated

Okay, I realize my last post was a downer. Those experiences were building, and I felt like corruption was an issue that needed to be addressed as something that affected our work and experiences frequently.

So now I am home, resting visiting friends and family, and sleeping... a lot. I want to conclude this blog appropriately, summarize what this summer has meant to me, what I have learned; but how can I do that simply for a summer that has been enlightening, challenging, exciting, tiring, busy, slow, confusing and ... a lot of other things.

Once upon a time... A long long time ago... Far far away... Well you see there was this angry momma baboon...

Nothing quite starts it off right. During this brief time of R&R before I return to IU next week and start ICore, I have needed some serious time for Reflection and Remembering. Albert Einstein said "If you can't explain it simply, you don't understand it well enough." I feel like that was how a lot of my summer program went. I also feel that the uncertainty, could be seen in our work and especially in my grant proposal. After a week of telling stories, I realize there are three highlights I would like to share:


1. By the end of our Pilot Brand Development Project, I feel like the women of Marusacco understood what their current brand reputation is in the community, and sincerely wanted to help improve that image. Also I was pleasantly surprised how using reputation interchangeably with branding, clarified our message and goals. Women of small communities absolutely understand the positive and negative effects a reputation can have on any entity. The challenges of working in a developing country were great. If I were to do it all again, I absolutely would, and I think I would do a lot differently.

2. I loved and will miss rafting on, swimming in, partially drowning in, walking by, and seeing the Nile Victoria River. It was an amazing reminder daily of where I was in the world.
3. The biggest highlight of summer was probably hanging out with this guy! Baby Solomon and I shared many ups and downs, literally, as he learned how to walk as well as had many other adventures typical for a one year old. Having a host family greatly (and positively) affected my experience and their welcome definitely eased my transition to becoming Ugandan - which will always be a part of me.

Thanks for reading. Nice time everyone,

Nabyrre Laura

Wednesday, August 10, 2011

Mixed Feelings

Have you ever felt like you succeeded and failed at the same time?

Mariah: How was your program?
Me: It went sooooo
well!
Mariah: Oh really? Did a lot of members come?
Me: No, maybe 25% of them.
Mariah: Ok did it go on time?
Me: No it started like two hours late... and ran there hours over..
Mariah: Ok.
Me: And then it rained... Oh I guess it didn't go so well...


Yet somehow I still feel good about our seminar. We have been working on a brand development program for the Sacco and some select pilot program VSLG groups. We found branding to be applicable in building a tangible legitimized entity for the Sacco in the community, and a means to relate branding to reputation building - which is applicable to the Sacco, and the members in their individual businesses. There has been skepticism that Marusacco is a real thing and a long term cooperative, haunted by a cooperative that previously existed at their location. The reputation building was directed to empower members in their ownership in the co-op and their responsibility to fulfil their roles and responsibilities (like repaying loans on time - which has been atrocious!)

Overall there were program delays and challenges, but lots of discussion of the next steps. I am proud of the management and members who have really embraced this idea of branding and identity, I hope their enthusiasm will spread the support to all 250+ members. A training is being organized just for management about their roles and responsibilities. Also many members (jealous of the pilot shirts) are eager to join the branding program and come to represent Marusacco. It will take time though. We have set requirements to join the brand program, which include improving loan repayment rates over time. Some of the requirements may be strict, but Marusacco has a reputation to uphold now!

Presenting Products at the Marusacco Market last Saturday

Welcoming members and other Secretary Managers to our Seminar

Ojambo Justine, an ORUDE founder now at PEFO speaking to members about their ownership of the cooperative.

Alinyakira group representing!!

Shifting to the big tent as rain poured down!
Esther sharing about Marusacco's new brand and showing off our shirts!!

Alinyakira Brand Manager sharing about his experiences in the program

Mukamamwesigwa Brand Manager sharing about her experiences

Mwino Abenakyo Brand Manager sharing about her experiences

Lunch was crazy
But the kids were so eager to help after we shared lunch with them!

Friday, August 5, 2011

Going out with a Bang

It is go time! Wight days left in Uganda, but only one day to the big showcase of Marusacco's new brand! Tomorrow I will head out to Mafubira bright and early - public transport willing - and we will set up our market. The plan is kind of to wing it, as the last market was held as a dual program with people speaking etc. It was open to the public, but the focus was definitely on reaching out to the members. So we are changing it up a bit. We have put up posters, and hired radio advertisements to bring in more community members to the market. Hopefully more people will make the event more profitable and make it something the members want to continue in the future.

Members will also be proudly wearing their new polo shorts - the most tangible result of the branding process! Members not in the program have been asking for shirts as well, and that is exactly the reaction I was hoping for to drive the continuation of this program.

They will get their chance Monday. The final activity of my workplan is to execute an Ownership Empowerment Seminar to introduce Marusacco's new brand formally, and expand our pilot program. Actually my job for the day is to give the welcome and introduction in the beginning, then sit back and enjoy. We invited all 250 members of the Sacco, but I feel like 150 may come. Either way this will be an awesome weekend, I love seeing results! So I'm off to Marusacco to distribute more shirts!!


Friday, July 22, 2011

Good News Bad News Time

Which do you want first?

Okay lets go with the bad - we will rip it off quick like a band-aid.

My grant was not funded. Whoops.

On to the good news!

Not receiving my grant has not totally offset my program. Surprised? So was I. That also makes me think that those FSD funds are probably going to be used for a program that needs it more. To be clear I said my program is not totally offset, but we are of course trying to scale back. As we speak (well as I type...) my supervisor is going over my budget to see where we can scale back and if they can contribute any more to our seminar funds.

The bulk of my grant was to fund a half day seminar in August, aiming to educate and empower all 250 plus members in their ownership and responsibilities as a part of Marusacco. This also is an avenue to debut Marusacco's new brand image and showcase our pilot program branded Village Savings and Lending Groups (VSLGs). Adjusting our program through trial and error, our training of trainers approach has saved us a lot in transportation and training materials. Revisiting our initial budget was laughable and we created a new to-do list including all the remaining expenses for the last three weeks of my program.

Remaining is to create advertisements for our market in two weeks, and plan for our empowerment seminar. Hopefully we can mobilize some funds for a tent, food, and transportation costs - but if not, well the show must go on.

Also these marketing and schedule details will need to come together quickly as next week I may be taking a quick trip across a border, which conveniently coincides with my expiring visa... Shout out to the incompetent immigration officer who gave me a shorter visa than I paid for, well done Nyabo.

Wednesday, July 13, 2011

Patience is a Virtue

Yesterday I was convinced that patience is the quality that most influences my work in Uganda. My first test of patience was not really my own – but our matatu driver. Traveling from the airport so long ago in May I looked out on the Kampala rush hour traffic and was amazed – and sort of frightened. Jonan explained that all it took to drive in the city was patience – which I did not recognize as one van cut in front of another and people weaved their way across the street. One man walking was “was not so patient” and was pushed into our van from the back by a boda boda.

Nearly seven weeks later I have been slapped by a big bowl of patience. Unfortunately for me, that bowl was empty and it has taken much strength this week to gather my patience. Plans made a month ago came back with he said she said’s and no financial support. Without going into detail, I was frustrated. Finally, I grabbed a colleague to sit down with me and a list of challenges that had arisen and the next logistical steps for our program and got down to business. I have not approached my colleagues with every problem, wanting to accomplish work by myself. That was not a good idea. The answer to poor communication is never less communication.

In the afternoon, I made my way to Marusacco for our second brand manager trainings. How they changed my day! We had a wonderful training despite one manager not showing up. These women have been very accepting of their trainings and as becoming a part of Marusaccos brand. (Thank goodness for free professional and academic resources online volunteering credible and valuable training materials!) Also their dedication was seen in their carefully developed slogans:

Alinyikira – Unity is Strength to fight ignorance

Mukamamwesigwa – Women Empowerment to Fight Poverty

Mwino Abenakyo – Patience Leads to Victory

These slogans will be represented on Marusacco polo shirts, each with the new Marusacco logo on the front and divided by group by the colors and slogans on the back. As I post this blog, I am waiting patiently for the program manager to return so we can order these shirts and keep planning for our August seminar! With the invitations being delivered and my renewed attitude –nothing can bring me down today!

Tuesday, June 21, 2011

Up the Nile without a Paddle

Hopefully I will not actually lose my paddle as Mallory, myself, and four other FSD interns take on some 25 kilometers of Grade Five rapids on Sunday!
I heard from a very persistent tour guide that it takes approximately three months for water to travel the entire 6000 miles to the Mediterranean Sea. That made me think about how far I've come on my journey here, which will be just shy of three months. I suppose at three weeks in I must be somewhere in Southern Sudan on my metaphorical journey downstream.

Upon arrival I thought eleven weeks was somewhere beyond the horizon - past some matoke, villages and monkeys - but I was wrong. My work plan timeline is flying by, and weekends are filling with adventure! I am grateful for this blog for a chance to record everything that's happening, and I really hope I can get down to business with my branding project, rather than letting time continue to float by.

Friday, June 17, 2011

Please Grant my Grant!!!

What a week this has been! I decided midday Monday that it would be worthwhile to write a grant proposal in order to receive more funds with my project. My project, known as the Pilot Brand Development Program, is packaged into a nice little compact 10 page single spaced proposal. The quality of that proposal is yet to be determined! I spent my time writing amid field visits, which rocked my vision of the low level at which we are beginning, and with an occasional break for Marimar or some passion fruit juice with a friend.

Mini pep talks helped to get me through "Come on Laura, its not like this is Target project all over again..."

The first objective of this pilot program is to choose who will be in the program. Without too much thought beforehand about the requirements to be in the pilot (mistake!), we visited the first of 12 Village Saving and Lending Groups. They were absolutely interested in participating, so we began to discuss what their current brand image is.

The Marusacco Secretary Manager Esther acted as translator, and took a rather long time with the first question. I could see some confusion, internalizing, and small responses prompted Esther to expand once again. Pulling out simple traits of the group's image was like pulling teeth, and basically rural marketing is nonexistent among the inconsistent sales of their commodities in local markets. It will be a learning experience for all of us, as banking and marketing take on whole new meanings when everything is done on paper.

Square one. This is where I am, no foundation other than some enthusiasm and a COMPLETED!!!! draft grant proposal. Luckily, that could be just enough!